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Introduction of Our Chief Designer-Hong Xiao
Hong Xiao (English name: Red Xiao), was born in October, 1969, from Hangzhou, China.
Hong has a passion for all beautiful things, and she thinks that cloth just like woman’s “lover”. Hong changed into costume designer from the mezzo-soprano of Zhejiang Chorus. She always shows a distinctive understanding concerning the beauty on the way of the fashion.
Hong’s life has nothing to do with “costume designer” before the year of 1995, but later she came to study in Beijing Instittute of Fashion Technology under an accidental opportunity, and then started to get to know what the costume design is. During the priod of further study in Korea, Hong eastablished a costume workshop, and then created BRJ-wowen’s wear brand all by herself. At the same time, she started to apply her innovative and creative design style into the fasion.
The knowledge achieved in Beijing Institute of Fashion Technology made Hong better know about costume structure, and she fully understood that the human body would be shaped in a perfet way by it. The study experience in Korea and the travelling stories happened around the world inspire her with multi-cultural thinking mode. It can be seen that the integration of European romantic classic and the needs for fashion life style displayed in her fashion works, style is changed from simple to complex, from entirety to particulars……
Hong Xiao hold her first fashion show in Hangzhou in the year of 2002. It was praised by the fashion world according to the characteristics of modern England style, distinctive personality and noble design. After that, seasonally collection she designed had been drawn more attention by various parties. In 2008, Hong Xiao had won “National Top Ten Designers” award during the Beijing Fashion Week. BRJ 2009 Spring/Summer collection not only interprets and delivers the past classic, but also combines with current elements, which to fully demonstrate the European romance and modern fashion, and to interpret naiveté and openness of “the spirit in the metropolis”.
In 2009, “Meet loose rose” Red Xiao -Brj/2010 Spring/Summer collection won the second consecutive award during Beijing Fashion Week with the theme of environmental protection. After the encounter with loose rose who is pure after the washing of the society ,makes the 2010 Spring/Summer collection.
Hong Xiao try her best to create a fresh and enduring fashion brand that will not be influenced by time. BRJ insists in advocating independence, confidence, romance and naiveté. Besides, BRJ production can help human body be shaped in a perfect way and improve their qualities, to make them become more charming in daily life. What is more, Hong hopes everyone can learn the matching skills and enjoy the fun from every collection displayed by BRJ.